My Selling Plan
Setting-Up & Promoting
True Home Value Pricing
“A Home Well Priced is Half Sold”
- Detailed written analysis
- What recently sold in area
- What is selling now
- Average days on market
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MLS Listing
- Great care taken in all details
- Always the full set of 30 pictures
- Virtual Tour and YouTube video
- Full use of attachments (floorplans)
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Curb Marketing
Source of 18% of home sales
- Large distinctive For Sale sign
- Your listing website address
- Instant Message rider
- Take-one feature box
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Elegant Feature Sheets
- Full-colour glossy
- Over 100 photos taken; best go here
- See samples
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Virtual Tour
- Pictures sell homes
- Used on MLS & Websites
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Area & School & Financial info
- Neighbourhood amenities including
Walk Score.
- School quality summary report
- Handy finance options sheet
- See samples
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Wall Feature Cards
“your silent salespeople”
- 5"x7"cards placed throughout your home highlighting the "wow" and/or hidden features of your home.
- Eg; "hardwood floor under carpet"
- Eg; "furnace replaced in 2014"
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Your Own Website
- My main website features your listing
- Over 100 unique visitors/day
- All activities (views, tours, request for showings, brochures, floorplans) are tracked and reported.
- You can view the activity 24x7 by logging-in with your own password
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“Just Listed” Canvassing
- Full-colour glossy postcards
- Canvass the neighbourhood
- Often combined w Open House
- Locals may have friends & family interested in living near them
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RE/MAX Networking
RE/MAX Hallmark outsold all others last year in both selling & buying sides. (see graphs)
We work as a team to sell your home
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Pro Home Staging
- My partner Faila will advise you (see sidebar on right hand side)
- Her services are paid by me
- Your home will sell faster and at a higher price.
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Social Networking
- Facebook/biz Page
- Kijiji
- PropertyWorld.com
- P2A Handshake – 1000+ in GTA
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Open Houses
- For Agents (select locations)
- For Public
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Newspaper Ads
- Just Listed and Open Houses
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Management - Process, Offers & Closing
Results Feedback
- You will be kept informed on progress
- Once weekly as a minimum, we will talk in person or by phone.
- All feedback from any source will be discussed.
- We will adjust our plan as needed.
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Showings
- Flexible system to accommodate you
- Security is a priority
- Lockbox
- Feedback sought.
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Offers
- Will be handled professionally
- Negotiating from knowledge & experience.
- Conditions will be tracked and processed (waived).
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Adding to the Team
- My extended team of pros will be at your disposal: lawyers, inspectors, home repair, painters, movers.
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Managing the Sell-Buy
- Experienced in balancing these processes at no-risk and greatest convenience for you.
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In for the Long Run
- From set-up to closing, I watch your back and get the job done right.
- Not just a Sale – It’s my Passion.
- Ultimate Success is to earn your testimonial, referral and repeat business.
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Home Selling Plan - More Details & Links
Pricing your Home - A True Home Value Formula TM
"A home well priced is already half sold"
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See Sample Report of my True Home Value Formula
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You see what factors have been considered to arrive at your home's full market value.
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You participate in arriving at your listing price and you (and I) will have a solid understanding of the competitive features (strengths and weaknesses) that buyers will be thinking about as they consider purchasing your property.
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My approach takes the time to do this important first step right. I make a complete tour of your property, inside and outside. I make note of your renovations, extras, and upgrades. I believe you will appreciate this thoroughness. Many have mentioned that it was a unique experience despite having sold many homes before.
Net Proceeds - you will be given an accurate picture of the cash flow involved in selling your current house and buying your new home. This will be done initially on estimates and when known, on actuals. Sleep better with good financial planning and control. Don't guess - know. Sample
Fast & Free Online Evaluation . This speedy analysis is only recommended if you want a rough extimate of your property value without my visiting your home. The quality of this report can be good depending on how much current information about your home you share with me. To establish a list price - you need the full evaluation.
Staging Your Home to Sell
- You will benefit from having your home staged to sell quickly for the top dollar you deserve and I will pay for this service for you.
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Staging is not redecorating - it is about selling a product - your house.
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Most people are quite surprised how a few changes by a pro can make such a dramatic difference to the "look and feel" of their homes.
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Staging is about removing the barriers between potential buyers and your house on an emotional level.
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In staging a house, often less is more.
Multiple Listing Service (MLS)
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The Holdover Period is 120 days This is a period of time after the MLS Listing has expired whereby commission is owed for any Buyers that have viewed the property prior to expiry and who then purchase during this following Holdover Period. If the Seller has engaged a new Listing Brokerage during the Holdover Period, the fees owing them for this sale are subtracted from fees agreed to with the original Listing Brokerage. Intended to prevent Sellers unfairly avoiding fees.
Showing Appointment Process
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RE/MAX Hallmark York Group has a well organized and efficient system to make sure you and your prospective buyers and their representatives are handled with care and professional courtesy. See Why RE/MAX? for details.
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Appointments for showings are handled through our office based on your instructions as to time of day, days of week, minimum notice, etc. All visits are recorded and you are sent reports on these showings weekly.
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Lockbox is used. The box has your property keys inside. For security reasons, the Lockbox code is only given to the Brokerage office, never to an Agent or to an individual. The box will be placed in a convenient location, e.g.; on your front door.
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Unrepresented Buyers who may call on seeing the sign or the advertisements and who are not represented by another agent will be booked for an appointment with me. I will make it clear to these buyers that I represent your best interests as your Listing Agent but can provide them with "Customer Service" - facts about the home, fairness and honesty. And, I can facilitate an Offer if they wish to make one.
For Sale Sign
"Just Listed" & "Open House" Promotion
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Making your neighbours aware of your new Listing and Open Houses is just good marketing. Often, they have friends or family who might like to buy your home and get to have these friends as neighbours.
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Open Houses are well advertised in advance to drive up traffic. Attractive material is developed for open house visitors. Visitor Registration is mandatory for security. Follow-up is done with interested visitors. You are apprised of the results at the end of each Open House session.
Slideshow & Virtual Tour with Music
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You can see Featured Listings for Slideshows and Virtual Tours of my current listings.
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Your Slideshow and Virtual Tour are accompanied by music (I will take requests).
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Your home pictures are taken by me personally and I will use only the optimal lighting conditions, often requiring returning several times.
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Times convenient to you are arranged to get the best images of your home.
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You do not have to have everything ready at once and if you make improvements - new pictures are taken. In fact, you do not have to be home at all while this is done.
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You will likely get very positive comments from your firends about how good your home looks.
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The maximum allowed for each media is used to showcase your home - 9 for MLS; 36 for this website. I use all the slots.
Internet Websites:
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www.LoveNewmarket.com (this website)
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www.MLS.ca (public internet site for GTA Listings)
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Point2Agent Handshake Network (over 1,000 GTA Agent Websites) This website is a P2A site (over 100 Newmarket area websites).
Walk Score:
- A great tool that buyers love to see. I add this to your listing so that buyers can see the amenities (shops, transportation, churches, etc) close-by your home.

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Full colour, high resolution pictures. You will have a short (6-8 page) and a detailed (9-15 page) version online.
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Community Information Sheet
Wall Postcards - "Silent Salespeople"
Special features of your home are noted on small (3"x5") postcards placed within your home, i.e.; “Solid hardwood floors under broadloom” to help promote your sale.
Floor Plans
I scan any floor plans you may have for your listed property and use these as attachments to MLS and also as attachments to your listing on this website. Buyers love these plans as they help them select homes that truely suit them. You are then attracting the right buyers to view your home and do not waste time and effort on showings to the wrong buyers.
Agent Networking
I network with some of the most successful real estate agents in GTA. Ontario, Ontario and USA. These top agents often have several buyer clients that are looking for a property like yours.
Public Open House (one or more as required)
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These events can attract many potential buyers to your property.
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They are held on weekends, between 2 p.m. and 4 p.m. and are supported by advanced advertising.
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Open House add-ons to the lawn sign notifies neighbours and drive-bys of each event at least 5 days in advance.
Feedback on all Showings & Inspections
Some Definition of Terms - See My Real Estate Glossary and Real Estate Abbreviations
All in all, a Comprehensive Marketing Plan that Works for You
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